Feb 16, 2026
Carrier vs. Broker: What Every Moving Customer Should Know

If you’ve begun looking into moving companies for an upcoming move, you’ve probably seen the words carrier and broker pop up. They sound industry-heavy, but the difference is actually pretty straightforward. And knowing it can make a big difference in how your move plays out.
What Is a Moving Carrier?
A carrier is the company that actually does the move. They own their trucks, hire their crews, and handle your belongings from the first box packed to the last piece of furniture placed. Think of it like hiring a contractor who brings their own team to complete the job. When you book with a true carrier, you know who’s showing up, whose truck is outside, and who is responsible if something needs attention. The main thing to remember is that not all carriers are equal, so reputation, communication, and professionalism still matter.
What Is a Moving Broker?
A broker works differently. Brokers don’t own trucks or employ movers. Their role is to book your move and then assign it to a separate carrier who will actually perform the work. It’s similar to using a travel booking site. You’re reserving the service through one company, but someone else delivers it. Brokers can sometimes offer attractive initial pricing because their focus is on sales. The challenge is that the company you speak with may not be the company that shows up. That gap can sometimes lead to confusion about pricing, expectations, or timelines.
A Common Scenario to Watch For
Here’s a common example. A customer receives a low quote over the phone without anyone reviewing the home in detail. On moving day, a different company arrives and explains that the inventory is larger than expected and the cost is increasing. Situations like that are more likely when the booking company and the moving company are not the same. When working directly with a carrier that performs its own surveys and uses its own crews, the estimate and the execution are closely connected.
What Matters Most
There’s nothing inherently wrong with either structure. Both exist in the industry for a reason. What matters most is understanding who is responsible for your move from start to finish. Asking simple questions like “Do you own your trucks?” and “Are the movers employees?” can give you a much clearer picture. Moving is stressful enough. Knowing exactly who is handling your home and your belongings brings a level of confidence that every customer deserves.
The GoodGuys Difference
At GoodGuys Concierge Moving and Storage, serving as a true carrier in the Atlanta market means we don’t just book your move, we own it. Our trucks, our crews, our standards, from the first walkthrough to the final box placed. There’s no middleman, no subcontracted surprises, and no confusion about who’s responsible. Just a trained, in-house team committed to protecting your home and delivering on what we promise. If you’re planning a move in Atlanta and want clarity, accountability, and a team that stands behind its work, we’d love to earn your trust. Reach out to GoodGuys today and let’s build your move the right way.
Frequently Asked Questions
What is the difference between a moving carrier and a moving broker?
A carrier owns its trucks and employs its movers, handling your move directly. A broker books
your move and then assigns it to a third-party carrier to complete the work.How can I tell if a moving company is a carrier or a broker?
Ask if they own their trucks and if the movers are direct employees. You can also check their
USDOT number to see whether they are registered as a carrier or broker.Are moving brokers cheaper than carriers?
Brokers sometimes advertise lower initial estimates, but final costs can increase if inventory or
logistics change. Carriers typically provide more direct accountability and pricing clarity.Is it better to hire a carrier for a local move in Atlanta?
For many customers, working directly with a carrier offers more transparency and consistency
since the same company handles planning, loading, transport, and delivery.Do carriers ever subcontract moves?
Some carriers may subcontract overflow work, which is why it’s important to ask whether the
company uses in-house crews for your specific move.What is a binding estimate vs. a non-binding estimate?
A binding estimate locks in the agreed price based on the listed inventory. A non-binding
estimate can change depending on the final weight or services performed.Why does working with an in-house moving team matter?
In-house crews are trained under one company’s standards, which can create more consistent
service, communication, and accountability.
Moving Broker | Other Moving Companies | GoodGuys Concierge Moving & Storage | |
|---|---|---|---|
Services Provided | Services depend entirely on the carrier they assign to your move. Offerings can vary and may be limited. | Most provide a range of moving services, though capabilities differ from company to company. | Comprehensive concierge services including packing, unpacking, storage, and more. All handled in-house. |
Customization Options | Customization depends on the third-party carrier performing the move. Flexibility may be limited. | Many companies offer service add-ons and flexible options, though structure varies. | Fully tailored moving plans designed around your home, timeline, and specific needs — no one-size-fits-all approach. |
Pricing Structure | Often based on preliminary or estimated figures. Final pricing can change depending on inventory, logistics, or carrier adjustments. | Pricing is typically based on labor, distance, materials, and additional services. | Clear, detailed estimates with open communication. Adjustments are discussed transparently if scope or scheduling changes. |
Customer Experience | Communication will shift between the broker and the assigned carrier. | Many companies assign a move coordinator, though support levels vary. | Dedicated move coordinator, direct access to your team, and consistent communication every step of the way. |
