Built by the Move

Using Moving to Make Better People

Volume 1

At first glance, moving looks simple. Boxes, trucks, muscle, logistics. But anyone who has done this work knows better. Moving is one of the most human services there is. You step into people’s homes during moments of change. New beginnings. Fresh starts. Big risks. Sometimes endings. How you show up in those moments matters.

GoodGuys has always stood for doing the right thing. Showing up prepared. Treating people with respect. Caring like it’s yours. That standard does not change. This series is not about getting comfortable with being “good.” It’s about growth. It represents our commitment to using moving, storage, and everything in between as a way to build better people. Better teammates. Better leaders. Better humans.

Moving teaches lessons you cannot fake. It rewards preparation over panic, communication over assumptions, patience under pressure, and ownership when things don’t go perfectly. Strength matters, but it is never enough on its own. Awareness, discipline, empathy, and accountability are what carry you through the hardest moments. Those lessons don’t stay on the job site. They follow you home, into leadership, and into life.

This series is not a highlight reel, and it’s not about pretending we have everything figured out. It’s about the real work, the lessons learned on job sites, the mistakes that made us better, and the standards we’re still building towards. Some entries will be practical, some reflective, and others may be uncomfortable, but all of them will be honest.

We’re sharing this publicly because culture doesn’t live in handbooks. It lives in behavior. If we’re trusted with people’s homes, their belongings, and their transitions, then we owe it to them and to ourselves to be better tomorrow than we were today. Our customers deserve to know what we stand for, and our team deserves to know what we’re building.

This is only the beginning. Where this series goes will be shaped by the work itself, the lessons we learn along the way, and the ways we continue to grow as people and leaders. We’re excited to see where it takes us, knowing that progress rarely follows a straight line. Always moving forward.

-Mark Tucker, GoodGuy